The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Let’s not forget: A Business Is More than Just Content: 4 Areas You Should Worry About

Many content marketers and business owners are pumping out content without having any clue of how it makes them money.

You need to understand that content is just one part of marketing, let alone a business as a whole.

Sourced through Scoop.it from: www.quicksprout.com

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Tips for Product Managers: 6 Tips on Competitive Intelligence

There’s no doubt that gathering competitive information is challenging for any product manager, particularly if your competitors are small private companies or you have no budget. You may have already done the obvious – scoured the competitor’s website, signed up for Google Alerts or a newswire, attended a webinar and possibly purchased the competitor’s product. You have exhausted these ideas – now what?

Sourced through Scoop.it from: blog.pendo.io

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DMG The State of Social Customer Care

The State of Social Customer Care
 
Whether companies are ready for it or not, social networking is forcing them to reevaluate their approach to servicing. Customers want to interact with companies via social media; however, only a small (but growing) number of organizations are doing a good job with social customer care today, and most concentrate on handling Facebook and Twitter.
  
Social Media is More than a Communication Channel
  
At its most basic level, social media is just another channel; but if that is all it is perceived to be in your organization – a channel to be captured, controlled and managed – its value, power and benefits will be underutilized. Enterprises that are actively managing their social media presence are reaping significant benefits from their investments. They are using social networks effectively to engage their customers and prospects in public forums, and are attracting the attention of prospects on a worldwide basis. This contributes to their social presence and clout, which increases their ratings in search engines and attracts more visitors and business. In short, it’s simply good business.
  
Other organizations approach social media in a more passive manner. They are using tools to monitor social networks for mentions of their organization, so they can identify issues and address them before they go viral. While these programs are less formal and beneficial, they can still be effective in identifying and containing customer concerns. But there is a substantial difference between companies that use social networking to enhance their image and those that engage in it to protect themselves.
  
Social Media is Essential for VoC
  

Sourced through Scoop.it from: campaign.r20.constantcontact.com

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