If you haven’t heard of Hadoop, you really should go out and learn about it. I am always talking about hadoop and what it can do. This is a great tool for analyzing data and since it is open source, it doesn’t cost an arm and a leg. But the problem is that, big data has been the domain of IT, the rest of the organization tends to not notice it all that much and this is a big shame.
Big data and the ability to analyze it can help in marketing, sales, finance, logistics, you name it. It is why I really like hadoop, it is one of those core tools I think everyone should get to know so they can understand, how can they use it in their area of business.