Next week I am giving a presentation on data driven companies. It is at the Minnesota Big Data conference that I am presenting at. It is run by Minne Analytics, which I am a part of. As a prelude the presentation, I wanted to share some thoughts on the topic.
I live in the business world, I run IT teams, I create digital products but if you asked me, I would say I am business, not IT. Why? Simple, most IT people I know are focused on IT and the IT experience. I am focused on the customer experience and that is a very different mindset. Most IT people I know can tell you things about various systems I can’t. And they tend to start with the technology first. I always start with the customer experience. But that customer experience is increasingly becoming data driven.
In my daily job, I work on tools like mobile, and personalization tools. I stood up the data science team at Best Buy. Why? Simple, I collect a lot of data, but data by itself is fairly useless. You need to do something with that data, you need to improve the customer experience with it! That is not easy, taking data to an actionable resource in and around the customer experience.
I think when people hear the word data, they have a lot of ideas what that means. I believe they think it is all about analysis and server farms. While that is true, those are the early stages of a process I like to call, Data, Insights, Action. The collection of data is what most in IT do. Data scientists and traditional BI people like to claim the Insights piece. And people like me, need to focus on the action part. The action part is how you take data and insights and create new and improved customer experiences and to me, that is being a data driven organization.
So if you want to know more, just check out my previous post for details on the conference to find out how to create such an organization.