The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Age, expertise, and gender noticeably affect sentiment

See on Scoop.itBig Data and Personalization

If you’ve ever been chided by your grandfather’s tiresome rant for not finishing your supper, using the computer too much, or listening to rock ‘n roll, you may have internalized the stereotype that the elderly are grumpy and cantankerous. Despite our subjective experiences, psychological research exists that counters this, and instead proposes that positive emotions increase with age.

Positive sentiment increases with age

A study by Arthur Stone, PhD illustrates that self-reported well-being dips during the younger adult years then increases sharply from age 50, with females being slightly more positive than males. Recently, the Social Analytics team dove deep into our ocean of review data and discovered strikingly similar trends in product ratings.

 


See on blog.bazaarvoice.com

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