The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Geo Location Targeting: How Retailers Use Your Physical Location To Tailor Your Shopping Experience

See on Scoop.itBig Data and Personalization

Geo Location Targeting:

 

You walk into the grocery store and your smartphone beeps. “Welcome back,” it says. “There’s a sale on tomato sauce in aisle 6. 

 

You’re driving down the highway on your way to work. As you approach, a billboard changes to show an advertisement for your favorite coffee shop, two miles away. After you pass, the billboard switches to show a trailer for the new Disney movie, just as a school bus rounds the corner.


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