The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Why Personalization Will Transform The Way We Think About Global Brands

See on Scoop.itBig Data and Personalization


Thirty years ago, in 1983, Ted Levitt, a professor at Harvard Business School published his landmark article, “The Globalization of Marketing.” He advocated for a central marketing function in charge of the brand proposition, its strategic…


See on www.forbes.com

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