The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Developing a fine-grained look at how digital consumers behave | McKinsey & Company

See on Scoop.itBig Data and Personalization


Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. A McKinsey & Company article.


See on www.mckinsey.com

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