The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Build Richer Customer Relationships Using ‘Small Data’ — InformationWeek

See on Scoop.itBig Data and Personalization


Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship.


See on www.informationweek.com

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