The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Email Open and Click Behavior by Gender, Time and Income

See on Scoop.itOmnichannel

Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.

 

The study, which was based on data pulled from SimpleRelevance’s client email database, also found that men click more frequently in the early morning (4 AM until 9 AM) and women click more frequently in the late morning to evening (10 AM until 9 PM).

 

 


See on www.marketingprofs.com

Be Sociable, Share!
Category: Uncategorized

Your email address will not be published. Required fields are marked *

*