When it comes to analyzing social data, “where” matters. After the topics of conversations, perhaps the strongest connection between social conversations online and the offline world is location. Location is an implicit part of what we do, who we know, what we need, etc. For years now at Gnip, the most requested feature for our existing data products has been “more geodata” to help our customers understand the offline locations that are relevant to online conversations.
See on blog.gnip.com