The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

How and why do you make decisions? – Marketing

See on Scoop.itOmnichannel

When it comes to decision-making, neuroscience explains a quick, more intuitive style, whereas big data can drive a slower, more analytic style. Marketers will fall somewhere along this intuitive-versus-analytic decision-making spectrum; ask yourself where you sit predominantly.


See on www.marketingmagazine.co.uk

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