The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Tapping the search data gold mine

See on Scoop.itBig Data and Personalization

By examining search queries, retailers can extract all this data. When consumers enter a query, they are not just telling retailers what they want to buy. Queries also tells retailers how consumers describe products – which product attributes are most important to a consumer. .


See on gigaom.com

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