The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

When Are Consumers Willing to Share Personal Info With Brands?

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Most consumers (62%) say they worry about how their personal information is being used by marketers, according to a recent report from SDL.


Older consumers are more likely to worry about data and privacy issues than younger consumers, the survey of more than 4,000 people in three countries (the US, UK, and Australia) found:


—In the United States, 59% of consumers age 18-29 worry about data privacy, compared with 71% of consumers age 45-60.

—In the United Kingdom, only 48% of consumers 18-24 worry, compared with 63% of those age 45-54.


However, consumers are much less concerned with sharing data with trusted brands, SDL also found: 79% of respondents say they are more likely to provide personal information to a brand they have purchased from before.

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