The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data


Big Data and Personalization Meets Strategy and Marketing

No doubt you have heard something about Big Data and ended up here. My name is Edward Chenard, I have been working in the space now known as big data for a few years now. I know how to separate the reality from the hype.

I have created award winning products in the space of big data, from concept to launch.

I have developed data science practices and was there as the field took shape.

I have created world class personalization programs.

And I have run strategy and marketing teams around the world.

What this means is that I have combined both the technology and business to drive great results for companies that needed to grow these areas. When you read about how the COI and the CMO are merging into one role, that’s pretty much what I do is merge those two roles.

On this blog you will find articles written by me and others on the topics of merging these technologies with strategy and marketing. If you would like to know more about me, feel free to check out my Linkedin profile.

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