I was watching how augmented reality concepts were coming up at CES last week. I was happy to see many new concepts. Keep in mind that augmented reality is still an infant industry in the US, but globally, there are other areas of the world that are moving faster than the US in this space.
What I saw from CES is that augmented reality is on its way to the US. I see augmented reality as an evolutionary step in the shopping experience, not revolutionary. Enough of us have grown up watching sci fi shows and movies to be at a point that we just expect such technology to be a part of the shopping experience sooner or later. That is why I think it is evolutionary, enough people just expect it.
There were a few interesting concepts around augmented reality that were shown that give me hope that my estimations on augmented reality going mainstream, may be on target. I do believe that by 2015, augmented reality will be fairly wide spread. It has such great potential that it just won’t go away. But like the Internet was years ago, it needs to figure out what its true value is to the consuming public. And I do believe we will see that value begin to take shape over the 2012-2013 timeframe.