The Data Age

Big Data and Living in an Age of Data

The Data Age - Big Data and Living in an Age of Data

Loyalty through Mobile

Doug Rozen VP of AIMIA gave a great presentation about loyalty through Mobile.  Some of his examples were of Coke and Hallmark.  I really liked his marketing roadmap, it looked well thought out and had a good flow of logic to it. 

 

He didn’t go into some of the future ideas he is working on, that’s fine but it was a great presentation.