The Tesco video on how they use AR is just awesome!!! Augmented reality is one of those technology that will change how we shop. I don’t see it as revolutionary, but evolutionary. Enough people have seen plenty of sci fi movies and shows to feel that this is how we will eventually interact with technology. Augmented reality is still somewhat crude but it is good enough and easy enough to be used on a retail sight. This is easily something that would work in the retail environment or even in the B2B space. Now someone can see how that new part really does look in a 3D fashion, instead of the standard 2D version we are used to. This can reduce returns due to poor matching and help customer get to a point where they are ready to buy as they look at the product in a new way that helps to answer a lot of their question. Not to mention, the wow factor at this point, will certainly get some consumers to try it out.
Eventually, augmented reality will be another tool we all use, in 10 year, people will wonder, how did we ever shop without it. Currently it is about a $300M industry in the US, but I do expect that to take off as it goes from the “cool” to useful phase rather quickly. I expect by 2015, we will see some really improvments that make augmented a tool that we all use in some fashion, at that point in time. Check out th video link below, see video #4.